Week 7: How to utilize AI in marketing

 In this week, I learned about the marketing research process and the consumer decision-making process. While learning about this topic, I came across an interesting topic related to artificial intelligence (AI), which I would like to use as an opportunity to reflect on my own experiences.

What caught my attention was the topic of “How AI is being utilized in marketing.” In particular, the Sprout Social website I referenced provided detailed explanations of how AI is being used in the marketing field, accompanied by concrete examples. AI enables the extraction of customer insights and the automation of marketing decisions through functions such as data collection, natural language processing (NLP), and machine learning (ML).

What stood out to me was how the process of implementing AI closely mirrors the steps in marketing research. For example, the flow of “evaluating existing processes,” “identifying bottlenecks,” “selecting automation tools,” and “implementation, training, and scaling” aligns with the processes of product development and technology selection.

Additionally, just as marketers use “risk mitigation strategies” to reduce customer anxiety and resistance, in engineering, non-functional elements such as ‘reliability’ and “usability” become crucial when introducing new technologies. This reinforced the realization that there are many commonalities between marketing and engineering decision-making processes.

    Reference:
https://sproutsocial.com/insights/ai-marketing/