How the Evolving Privacy Landscape Affects Digital Marketing

 An article from Wake Forest University explains the importance of privacy issues in digital marketing. First, it states that modern consumers are very sensitive about how their personal information is collected and used, and that companies need to obtain explicit consent before collecting data. Transparency is required not only to comply with the law, but also to build trust with customers.
Furthermore, due to the strengthening of privacy regulations such as GDPR and CCPA, companies are being forced to reevaluate their marketing strategies. It is now necessary to establish privacy policies on websites, provide explanations regarding the use of cookies, and conduct regular privacy audits. Marketers are also increasingly required to possess technical and legal knowledge.
Finally, this article states that implementing robust privacy measures can lead to long-term brand value enhancement and competitive advantage. By earning consumer trust, companies can engage in sustainable marketing activities.

Reference:
https://sps.wfu.edu/articles/privacy-issues-in-digital-marketing/#:~:text=For%20one%20thing%2C%20it's%20all,there%20are%20data%20security%20concerns.