Week 10 Final post
Having read articles on cases of marketing strategies, there was much for me to know about successful companies' methods of establishing their brands and developing their relationships with customers. Most impressive were the strength of companies like Coca-Cola that continuously send a simple brand message (Example: happiness). I thought that such consistency gives customers a sense of security and familiarity, leading to long-term brand equity. Also, the business model of establishing relationships with potential customers through the provision of free tools and educational content, such as in the example of HubSpot, is a great way of building trust on the basis of "value provision" rather than sales. This allows companies to build the groundwork for long-term relationships rather than a focus on short-term sales. Moreover, Spotify's provision of personalized experiences (Example: playlists) for every user is an excellent example of technology and marketing inte...
